What struck me immediately was the typeface of the print. A peculiar, somewhat fin-de-siècle design, with unexperted curls. Notice the way the C and H are formed into a ligature in the name Winschoten.
My big question: does anyone recognize the typeface, of could someone point me in the direction of a good enough resemblance. I could of course recreate the font myself, but that takes a lot of time. I searched the archives in Groningen for more information about the company building, and yes! they did have a picture postcard of it: